page10

Wolters Kluwer

Wolters Kluwer Financial Services was emerging as an industry leader in compliance solutions and was moving from a holding company to an operating company. Four business lines and multiple brands were being folded into the enterprise brand. As a result, the company needed a new corporate website, which would be supported via a content management system. The site required continuous availability, reporting capabilities, and integration with existing back-end systems to maintain lead generation and ecommerce support. The company also needed an online strategy to plan for ongoing growth and for obtaining user feedback.

By having a clear understanding of the user, business, and technical needs, page10 was able to provide a cohesive brand experience online within an enterprise web infrastructure.

In order to support the consolidated enterprise website, page 10 provided content management, reporting, and systems integration. These technological capabilities not only provided a basis for ongoing growth, but also provided a strategy for obtaining user feedback.

Page10 created two partner channel micro-sites and a marketing campaign in order to increase awareness among consumers of PlumChoice’s broad range of offerings. As a result of these efforts, sales increase by more than 40%

Page10 designed a new corporate website by rebranding four business lines and multiple brands under one enterprise brand.

The page10 Solution

page10 developed an online strategy to support the consolidated enterprise website with content management, reporting, and systems integration. The result was the creation of a corporate website that rebranded four business lines and multiple brands under one enterprise brand. The different technological capabilities implemented focused on creating a solid foundation that could be used by other web properties following the start-up of the enterprise site. The objective was achieved by creating a user experience that reflected the operational and technical needs of the businesses.