United Health

UnitedHealth Group was merging several acquired brands and product lines into one consolidated brand (Secure Horizons) focused on offering Medicare Advantage plans to the Medicare-eligible and caregiver communities. They needed to launch a new website to promote the consolidation and educate their communities in a sufficiently short timeframe to meet the federal Medicare open enrollment timeline and to support online application submissions. With several internal and consultative teams in place to support the consolidation from a business and marketing perspective, Secure Horizons needed assistance with web copy, usability testing, and requirements for the web content publishing process.

page10 performed usability tests to ensure that the value of the site’s copy was consistent with its intended audience. Page 10 also completed functional usability tests to offer feedback and recommendations to UnitedHealth Group for current and future consideration.

By performing a content assessment of existing sites, page10 partnered with a team of consulting organizations to craft the content strategy and the site’s information structure. After the informational structure was built, page10 tailored the look and feel of the site and created all the web copy.

Secure Horizons new site used SEO techniques to increase traffic by the carful crafting the content strategy and information structure.