PlumChoice
PlumChoice is the market leader in providing remote online computer and technology support for homes and small businesses. With an average customer satisfaction rate of 95%, their services cover a broad range of advice, training, troubleshooting, and technical support. However, the majority of their incoming business was too focused on their tech support capabilities. PlumChoice wanted to increase awareness of the depth and breadth of their offerings and extend the success of their tech support arena to the rest of their service areas. They were also looking for a team to help them build and strengthen their partner channel relationships by developing dedicated co-branded partner channel sites.
Customer surveys were used to gather important demographic information in order to identify users’ needs and assist in content creation.
All page 10’s implemented tactics incorporated metrics to allow the company to track the effectiveness of each channel and make continuous improvements based on the results of the metrics.
Page10 created two partner channel micro-sites and a marketing campaign in order to increase awareness among consumers of PlumChoice’s broad range of offerings. As a result of these efforts, sales increase by more than 40%
PlumChoice strengthened their partner channel by developing dedicated co-branded partner channel sites in order to increase traffic for the new site.
The page10 Solution
In order for PlumChoice to reposition its company in the mind of consumers, page10 established a comprehensive short-term media plan. The media plan incorporated and integrated multi-channel marketing, partner and affiliate support, updated messaging, and brand enhancement. Page10 used customer surveys as a way to gather important demographic information in order to identify users’ needs and assist in content creation. Two partner channel micro-sites were created and a marketing campaign was implemented. All the media plan tactics that were implemented incorporated metrics and analytics to track the effectiveness of each channel. The result of the implementation was clear: In a 3-month timeframe, sales increased by more than 40%. An added benefit was a trusting and long-term partnership forged between page10 and PlumChoice.