We’re thrilled to announce that our PAS brand manager, Seb Loaiza, took home the award for Best Affiliate Manager in the Non-Traditional category at the 5th annual iGB Affiliate Awards, which were held in London last week! The award is a testament to Seb’s passion for relationship management, as well as to his commitment to building the PAS brand by ensuring that current clients remain happy and new clients are signing on. When it comes to affiliate marketing – one of the fastest-growing and lucrative revenue channels online – nurturing relationships plays a significant role, regardless of how big or small of an effort it is. In the world of e-gaming specifically, maintaining good relationships with other partners can go a long way in improving affiliate deals, receiving special promotions and ensuring quick turnaround when problems arise. Congratulations, Seb!
FourCubed’s PAS Brand Manager Wins iGB Award for Best Affiliate Manager
Posted by claire on February 2, 2012 Comments Off10 Tools Used for Social Media Measurement
Posted by claire on February 1, 2012 Comments OffAs we mentioned in our last blog, when it comes to social media measurement, it seems like there are new tools and practices popping up every day. Following is a list of some popular tools (some free, some come with a fee) that businesses are using to track the success of their social media efforts: 1) Twitter Grader: A site that allows you to track, measure and increase your influence in the world of Twitter by pulling data for your account. 2) Website Grader: A site that allows you to enter your website with a competitor and receive a report that has information like blog analysis, blog grade, recent blog articles, Google index pages and readability level. 3) Twitalyzer: An “intense” Twitter management, measuring and monitoring took that allows you to do all kinds of cool stuff in Twitter world ranging from daily updates to weekly email reports to a custom URL shortener. 4) Google PageRank: An algorithm Google uses to assign numerical weighting to each element of a website with the intent of “measuring” its relative importance with other sites. 5) BackType: A free system that allows you to measure your impact in social media by providing you with...
Why Should You Care About Gamification?
Posted by claire on January 25, 2012 Comments OffGa * mi * fi * ca * tion: the use of game design techniques and mechanics to solve problems and engage audiences Up until recently, the much-talked-about buzzword “gamification” remained a bit of a mystery as executives and consumers alike pondered and debated over 1) what exactly it means, and 2) how – or even if – it can benefit them. Because gamification is a term that typically requires an explanation and doesn’t clearly depict the benefits it can provide, businesses are often times a little reluctant to embrace it. But once they have a better understanding of the impact it can have in both a business-to-employee and business-to-customer context, they’re seem to be more open to the possibility of integrating it not only into their company’s culture, but also into client strategies. Why should we care about gamification in the first place? Because it’s becoming harder for businesses to retain customers and engage employees – and it’s believed that gamification can do both. In a second recent gamifciation-centric article, Forbes provided three tips for those interested in taking advantage of this trend … 1) Define what business goals could be enhanced by gamification and how you can use...