You can be the absolute best at what you do, but it does you little good if nobody can find you. Amidst all the various channels of communication out there, how do your business and its messaging cut through the clutter so prospects will even find you? You are the experts at what you do. So are we. It takes knowledge, experience, and insight to effectively discern the best strategies to make your business “findable”. Page10 will not just utilize all social media for the sake of doing so. We will take the time to understand your business goals and customize a plan, incorporating specific media platforms to best reach your target markets. Precise, robust, and accountable search engine optimization, marketing, and promotion are the vital elements for any online website business to succeed. Internet marketing, social media, and SEO are inter-related and integral to an effective online marketing strategy. Simply put, page10 knows how to help you find the right mix so your business will be found.
The page10 Solution Acuity brought page10 on board to design, develop and launch its new website. Prior to beginning work, page10 also devised an implementation road map that would guide the process from start to completion, as well as keep the project within budget. To make the site easy-to-use for the elderly, special design components were incorporated such as a simple navigation set-up and an option to increase font size. Content was written at a rudimentary level, so anyone reading it could acquire a basic understanding of the technology. In the second phase of the project, page10 designed a secured clinician interface that allows clinicians to purchase and activate patient prescriptions on the REVEAL® device, which is used in conjunction with V-RES™ therapy. Together, this interface and the design of the device provide a secure, flexible method for providing patients with on-going care. Acuity is currently bringing the V-RES™ technology to market internationally.
Online news portals continue to be one of the most popular sources for obtaining information, which means the credibility of website is dependent on the articles that are posted – or rather, the sources of the articles they post. According to a new study by researchers at Penn State (published in Journalism and Mass Communication Quarterly), those who access news articles from credible sources through online portals such as Yahoo News or Google News tend to view the portals themselves as much more credible. Yet findings also showed that unfortunately for sources that were perceived as having low credibility, reading an article on a trusted portal was unlikely to make the reader view the source more favorably. The recap of the study concluded by reiterating the point how it’s becoming increasingly more difficult for consumers to trace the sources of information – particularly in instances when an original article has changed hands multiple times, circulating through online portals, emails, social media outlets – the works. Researcher S. Shyam Sundar summed it by saying, “With traditional media, it’s fairly clear who the source is, but in online media, it gets very murky because there are so many sources.”
Every day, we’re bombarded with information whether we want to be or not – advertisements, local and world news, groundbreaking research, blogs – the list goes on. With so much out there, it can be hard to determine what information is reliable and what information is for the birds – but with the rise of user-generated content, having the ability to vet and evaluate the credibility of the sources is more important than ever. Following are a few tips to keep in mind when sifting through all of the clutter: 1) First and foremost, determine how reliable you need the information to be. Everyone is going to have varying standards for credibility, so typically, what the information is ultimately going to be used for should dictate what kind of sources you need. 2) Second, research the author. A source is more credible if someone who possesses a degree and/or credentials, or is recognized as a reputable subject matter expert, writes it. If the author is presenting original work, you can also evaluate the merit of the ideas since credentials don’t necessarily guarantee innovation. 3) Third, find out when the source was published or revised. In some subject areas, having current...
In our last blog, we talked about the importance of determining which interactive tools will be most effective for your business. Once you’ve made that determination, the next step entails actually integrating and leveraging the tools. To ensure that your business website and social media platforms are working together to maximize your online exposure, we thought it’d be helpful to share the following tips for integrating social media on your website (found on socialmediaexaminer.com): 1) Include visible social media buttons 2) Integrate social where it makes sense 3) Include up-to-date buttons 4) Include share buttons 5) Use analytics 6) Pay attention to Terms & Conditions 7) Don’t overdo it 8) Stay knowledgeable 9) Use social media insights alongside Google Analytics